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About Us


Boora is the UKs most innovative car care product developer, supplier, retailer and wholesaler. Our mission is to bring high quality, professional detailing products to businesses and consumers around the UK and World. Our company ethos is very simple - quality products, affordable prices and unrivalled customer care.

For too long we have observed the larger brands corner every aspect of the car detailing market and, as good as some of their products may appear, they are not always the best they can be. For the past 6 years we have been testing a huge number of competing products from independent manufacturing and chemical research organisations around the globe. The results of our tests were staggering and it was from these very results that the idea of Boora was born. From that moment we decided exactly what our business model was going to be and how we were going to make Boora the best car product brand in the world.

The Boora Model

Firstly, unlike all of the larger well known brands, we are not a manufacturer. We don't claim to make any of our products, nor do we pretend to. Rather, our business is built upon the agility and flexibility of being able to choose which manufacturers we would like to work with. This way, we can be sure that only the best products will ever get to wear the Boora badge of quality. You see, not all manufacturers of car polishes share the same expertise within each product category. One manufacturer in Japan will have the expertise in siloxane polymers and crystalized glass products. Another German manufacturing partner will have the world's greatest expertise in nanotechnology and PTFE products. Our Brazilian orUS manufacturing partners will also have the best expertise in blending the highest grade carnauba waxes from Brazil to world class blends and standards. Sure, the brands you see on the shelves of Halfords (with their glamorous packaging and branding) will have products for a whole range of uses from washing, waxing, compounding, protecting, wheels, interior, bodywork, leather care, fabrics, glasscare etc. Do you really believe that their one research and manufacturing plant can produce the best product within each of these categories? Really?? As our comparison tests over the years have categorically proven - they can't. This is why they will never be able to compete with the Boora product quality.

Our Guarantee

You're unlikely to find this guarantee attached with a purchase you've made in Halfords. Check this out!

We're so confident in the quality of our products that we offer a full 30 day, no quibble, money back guarantee! If you're not satisfied with your Boora product for any reason whatsoever, all we ask is that you return the bottle to us within 30 days of purchase and we will refund you in full.

Refund Conditions:

  • Refunds in this instance will exclude postage costs.
  • Purchases of bottles 5L of more are excluded from our 30 day satisfaction guarantee.
  • If you have purchased multiple quantities of the same product we can only refund for one of the bottles purchased unless all other bottles are returned full and in saleable condition.

Join the World Of Boora

Please sign up to our newsletter for exclusive and regular offers. We also run a monthly competition for the most impressive car detailing job after using our products, the winner of which will receive an amazing Brohn Car Polishing machine! Send your photographic entries to [email protected] for your chance to win each and every month of the year!

Trade Enquiries

We welcome trade and wholesale buyers of our products so if you would like to stock or use our products, please drop us a line at [email protected] with your company details and we can sign you up for access to the trade section of our website where you will be able to buy large quantities of any of our products.

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